TARGET Takes Center Stage at Liverpool Soapbox Science: Exploring the Future with Virtual Selves

  • 25 July 2024

On July 20, 2024, Dr. Sandra Ortega-Martorell, Reader in Data Science and the Principal Investigator of TARGET at Liverpool John Moores University, participated in the Soapbox Science event that took place on Liverpool streets. The event was organized by two scientists from LJMU: Dr. Christine Beardsworth, a lecturer in behavioral ecology, and Dr. Rasha Swadi, a senior lecturer in oncology.

During her presentation titled Me and my Digital Twin: Exploring the Future with Virtual Selves, Dr. Ortega-Martorell, who specializes in AI/ML translation to healthcare, showcased TARGET and the project’s latest advancements in delivering virtual twin-based AI models aimed at preventing AF and AFRS in patients.

 

This particular event is part of a larger series organized by Soapbox Science, an innovative public outreach platform dedicated to promoting the work of women and non-binary scientists. Their events are known for transforming public spaces into arenas for public learning and scientific debate. No middlemen, no PowerPoint slides, no amphitheatres – just remarkable women and non-binary scientists who amaze with their latest discoveries and answer science questions. Like our researchers, others involved expressed enthusiasm for the opportunity to address public curiosity during such an unconventional event. “It is definitely something different to do on a Saturday,” said Dr. Áine MacDermott, another participating scientist from LJMU.

 

TARGET poster attracted lots of people with atrial fibrillation, and even several who have had strokes or have family members who have suffered from strokes. Talking to them felt very important, and they were pleased to hear about the project,” reported Dr. Sandra Ortega-Martorell who particularly enjoyed answering scientific questions directly from such a diverse audience.

 

Dr Ortega-Martorell’s satisfaction emphasizes the importance of such occasions in breaking down barriers between scientists and the general public, fostering a greater understanding of scientific research, and inspiring future generations to pursue careers in science. The success of the Soapbox Science event in Liverpool underscores the value of interactive, accessible science communication in making complex topics understandable and exciting for everyone.

 

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